Wednesday, October 17, 2007

Why Paupers Don't Eat Popcorn

Everyone knows that the only economical way to buy movie snacks is to get them at a drugstore, before hitting the theater.

Forget to stop by your local Duane Reade, though, and you're in a heap of trouble. The instant you reach for your ticket stub and start making your way towards your movie, you're trapped. It's a FOX meets Las Vegas mentality--once you're in, you--and your Twizzler money--belong to the powers-that-be.

Check out this article, "Make It Large for a Quarter More?" for an interesting take on the history of movie theater concession stands (and to learn more about the genius minds behind gazillion-dollar popcorn).

Bottom Line: According to Slate.com, concessions account for 40% of a theater's total net revenue. Buck the system! Sneak in your own M&M's.

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